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Over the last decade, technology has transformed how we do nearly everything—from using maps to get from point A to point B, to keeping in touch with our friends and family, to ordering food.
All these changes have made your average retail consumer more discerning and demanding than ever. It’s been called the “GAFA effect”: Google, Amazon, Facebook, and Apple now offer customers ubiquitous immediacy.
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All these changes have made your average retail consumer more discerning and demanding than ever. It’s been called the “GAFA effect”: Google, Amazon, Facebook, and Apple now offer customers ubiquitous immediacy.
Continue reading...